Galaxy and audrey hepburn return to 1950s the inspiration room. Galaxy unveils new advertising campaign featuring audrey. The type of propps character which is presented in this advert is a hero which is gregory peck that lets audrey hepburn in his car and saves her from the trouble that is caused on the road. The advert forces the viewer to grab a chocolate bar to relive their childhood and fulfill their desire of.
Audrey gazes gaminely from a bus window, flirts with a driver and skips. Audrey hepburn was as a film and fashion icon and was famous during hollywoods golden age. Audrey hepburn is back on our screens in a new advert in which she scoffs chocolate. At first the stereotypes of women are reinforced but then subverted when the hat is given to the helper. As they zoom off, she takes a bite of a galaxy chocolate bar and. And what made andy garcia agree to shave his head and be the bus driver. Cgi audrey hepburn starring in galaxy chocolate uk tv advertisement. Audrey hepburn, as seen in an advert for galaxy chocolate. Ot audrey hepburn cgid into galaxy advert daz 3d forums. How we resurrected audrey hepburntm for the galaxy. Audrey hepburn is shown as the heroine in this advert and the producers add a relevancy on the advert to roman holiday. New advert created by amv bbdo using cgi technology. The stunningly colourful one minute long film shows nick hopper driving a silver convertiblemercedes car on southern italys amalfi coast.
Equilibriumaudrey hepburn leaves the bus and drives away in the mans car. This is again referring to chocolate and how galaxy is a luxury and not a lot of people can get it. Galaxy runs new advertising campaign starring audrey hepburn. Its something we at framestore were asked to do when we resurrected audrey hepburn tm for galaxys chauffeur commercial. Audrey hepburn resurrected for a new tv commercial is.
Dove dark chocolate tv spot, audrey hepburn submissions should come only from the actors themselves, their parentlegal guardian or casting agency. Galaxy advert with audrey hepburn in the answerbank. Created using computer generated technology, the spot, set in an italian seaside town of the 1960s, features audrey getting off a crowded. They selected audrey hepburn for this advert as she starred in the 1950s hit film roman holiday and tv show breakfast at tiffanys which are related to the setting of the galaxy advert which is set in rome, italy. The costumes that are shown on this advert are quite accurate to what they would wear in the 1950s with audrey wearing flowy long skirts and the other guy wearing more casual clothes but show his attractiveness. Galaxy revives classic strapline in audrey hepburn ad spot. Galaxy brings audrey hepburn back to life for new advertising.
Late screen icon audrey hepburn stars in chocolate ad thanks to technology. Close up shots reveal her face, so it is immediately clear that. Have you seen audrey hepburns newest tv commercial. Twenty years after her death, screen legend audrey hepburn makes a virtual appearance in a tv commercial for a chocolate bar. Galaxy has also resurrected its why have cotton when you can have silk strapline. Galaxy selected audrey hepburn for this advert to relate to the target audience as a comparable celebrity as they have presumably watched her movies and would identify the celebrity at sight. Recognised as a film and fashion icon, she was ranked by the american film institute as the thirdgreatest female screen legend in golden. Galaxy chocolate audrey hepburn advert song commercial song. Galaxy advert with audrey hepburn answer question latest posts. Please include at least one socialwebsite link containing a recent photo of the actor.
A car pulls up alongside the bus and she catches the handsome driver s eye she seizes the opportunity to leave the bus to recline in the luxurious back seat of the open top car where she enjoys her. Galaxy revives 1950s glamour with cg audrey hepburn. Galaxy revives classic strapline in audrey hepburn ad spot ukarticlegalaxyrevivesclassicstraplineaudreyhepburnadspot1172202. Galaxy runs new advertising campaign starring audrey hepburn february 25, 20. The advert begins with a shot of a car on a coastal road, as soon as the vehicle goes around the mountain we arrive at the next shot which takes place on a small mountain on that same coastal road. The one where she takes the cap off the bus driver, puts it on the bloke in the open top car and relaxes to chocolate in the back.
The advert sees the beautiful young audrey sitting on a crowded bus, wondering when shell be able to indulge in her galaxy chocolate bar. The hepburn ad features a young starlet being stranded in traffic on a bus off a beautiful coast line in 1950s. Created by amv bbdo, the new ad is set to debut on itv1 during the ad. The ad is beautifully shot, and audrey is just as beautiful despite the fact that she had been dead for 20 years when the commercial was made. She puts the cap of the bus driver on the mans head and then gets in the back seat of his car and indulges herself. How we resurrected audrey hepburntm for the galaxy chocolate ad. Galaxy dumps audrey hepburn ads for stressed working woman. She spots a beautiful stranger in a car, upon which she ditches the bus, gets into the car with the stranger after stealing the bus driver s hat, and speeds off into the sunset while enjoying a piece of chocolate. She stars in a 20 ad for british chocolate maker galaxy. Audrey then jumps off the bus and into the back seat to savour her. The new galaxy advert sees audrey hepburn sitting on a crowded bus in the. Instead were lumbered with something very flat and dull, which does galaxy and audrey hepburn no favours at all. When the audience views this advert, it gives them a sense of nostalgia and reminds them of their childhood.
The ad, directed by daniel kleinman and rattling stick, features audrey hepburns moon river analog remastering song. She was ranked by the american film institute as the thirdgreatest female screen legend and encapsulates the golden age of hollywood. Audrey is portrayed as a damsel in distress but later on in the advert, she takes controle. Audrey hepburn, in addition to being quite extraordinarily lovely, was a class act in every way. After catching the eye of a handsome driver in a car driving alongside the bus hepburn seizes the chance to. Chocolate brand galaxy is set to break a new campaign starring iconic. The galaxy advert is a linear ad as it does have a start, a middle and a end to the advert, its also a realist narrative as it could possibly happen in a real life situation, but its also kind of surreal as you wouldnt actually see audrey hepburn due to her passing away. Audrey hepburn stars in a new ad for the uk chocolate brand. The false hero would be the bus driver because he was playing the role of the hero until gregory peck. She puts the cap of the bus driver on the mans head and then gets in the back seat of his car and indulges herself with the galaxy chocolate she had in her purse.
The breakfast at tiffanys star has been brought back to life with cgi technology, which makes the. How did they make the audrey hepburn dove chocolate. The galaxy advert, the advertising agency used a cgiversion of hepburn from 1953, the year of her hit film roman holiday. Shrek audrey hepburn dragon traffic peter kay driver 10 are stereotypes reinforced or subverted in the galaxy advert. This then caused audrey hepburn to go out of the bus, she took the bus driver s hat which then acts as an object the donor would give to the hero to restore the. Galaxy is reviving its classic why have cotton when you can have silk.
Uber drivers and passengers will be required to wear face masks in the. But just now we cant help but like him best for being the man in the car in the galaxy ad starring audrey hepburn. Screen icon audrey hepburn is fronting a galaxy chocolate campaign, twenty years after her. Galaxy, the mars chocolate brand, has ended its fouryear run of ads starring a digital audrey hepburn in favour of a global campaign featuring a modern professional woman who faces the stresses of working life. This is making the audience believe she is getting driven by a driver and not a friend. A minutelong spot for galaxy, revealed during itv1s mr selfridge, places a young hepburn on a bus in traffic on the amalfi coast in the 1950s. Galaxy chocolate uk brings audrey hepburn back in a shorter version of the advert starring the british actress, released in 20. Galaxy chose to resurrect audrey hepburn for this advert because she is an icon. Audrey hepburn digitally resurrected for chocolate bar ad. I had a good feeling about the audition the brief wanted a young gregory peck and my 94yearold great aunt, who is my biggest fan, has always insisted im a. Suddenly, the villain appears and destroyed that equilibrium by arguing with the donor. In conclusion audrey hepburn is used to trigger the adult target audience to feel nostalgic and reminisce on the past. In the advert audrey hepburn sits in the back of the car.
Audrey hepburn galaxy chocolate advert right or wrong. This again shows the luxury of the silk instead of the cotton. The guardian i see this as a disconcerting increasing trend, because there are many things about this that are ethically. As a car pulls up alongside, she catches the handsome driver s eye and, to the surprise of her fellow passengers, seizes the opportunity to leave the bus to savour her chocolate in the comfort of the car s back seat. Galaxy brings audrey hepburn back to life for new advertising campaign. Audrey hepburns galaxy ad costar nick hopper british vogue.
Cgi audrey hepburn starring in galaxy chocolate uk tv. The late audrey hepburn came back to life in the latest galaxy chocolate commercial the ad takes footage from roman holiday and features an oncolor hepburn touring an italian town in a bus. Its been around for a while now, but that doesnt mean ive stopped gawking at that audrey hepburn dove chocolate commercial. Dream assignment with audrey hepburn for london male model.
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